Poole Audi



  • End Client

    Ocean Automotive

  • Main Contractor

    BDB Design Build Ltd

  • Steel Contractor

    T W Fabrications Ltd

  • Budget


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Composite Profiles skills have helped to transform a derelict site in Poole into an inspirational new car dealership with more than 3,500m2 Composite Metal Floor Decking forming the showroom, a mezzanine floor plus a rooftop car storage area. Poole Audi is now the largest showroom terminal in the UK to date.

Poole Audi moved into their purpose-built £14.5million dealership in July 2016. The move is a major step forward for the dealership as it further expands in the area. Not only will Audi customers be able to purchase and service their cars, the new dealership offers a gym, an executive lounge and even spa treatments.

Built on a four-acre brownfield site, the 60,000ft2 building is three times the size of the previous showroom, offices and workshop. With a 24-car showroom and a dedicated Audi Sport area, Poole Audi is one of the largest in Europe.

Working closely with the BDB Design Build team, Composite Profiles successfully supplied and installed more than 3,500m2 of ComFlor® E60 to the showroom mezzanine floor, workshop and car storage area to the roof.  The safety netting and more than 500m of edge shutter was also expertly managed and installed resulting in another successful partnering with BDB.

The client’s brief was to provide a cost effective, workable metal decking solution to one of the largest Audi dealerships in Europe.

From the architect’s designs, we were challenged to provide technical advice and detailing to create a structural floor to both the mezzanine and the roof-top car storage area, which would need to support the valuable Audi cars.

Once complete, Poole Audi would be located a stones-throw from the Composite Profiles’ Head Office, which instilled in the team an extra sense of pride and va va voom to create a striking new local landmark building. Composite Profiles worked hard to find a solution to marry with the structural steel frame and 130mm slab depth requirement.

Our team opted for the efficient ComFlor® E60 profile by Tata Steel, in a combination of 1.0mm and 1.2mm gauges, to provide the most economical solution to BDB Design Build Limited.

Metal decking spanning requirements for the Car Deck varied from 2.4m to 3.6m. Attention to detail from an early stage enabled deck gauges to vary whilst still providing a workable solution on site. The Car Deck above the workshop is at double-storey height, which meant the elimination of temporary propping was of paramount importance.

Chris Inman, Composite Profiles’ Project Designer comments:

“It’s great to have a project so close to our HQ which many of the Office Team were able to visit during the construction phase. I love interacting with our Installation Teams face-to-face as so many tweaks and improvements come from them. Marginal gains are so important to Composite Profiles, as we are always striving to go above and beyond for the client.”

“The development in recent years of these large terminals for the motor retail sector is a major step forward for the industry.  Design teams typically embrace steel construction with composite metal deck floors for these types of structures, as they are fast to build and offer great design flexibility. We completed the first of these terminals for Maidstone Audi, so were well placed to perform on this project.”

Mark Norton, Managing Director, Composite Profiles